Shop Runs Itself

Your shop should keep working when you don't.

I build the boring back-end systems that let a handmade or print-on-demand business run without its owner sitting at the keyboard every night.

Get a free leak audit

You probably know the shape of this

You started selling on Etsy. It worked, so you built your own site too. Now there are two storefronts, an email list you set up once, a couple of social accounts, and no clear picture of which parts are still doing their job.

Things break quietly in that setup. A signup box that stopped sending its welcome email eight months ago. Product pages Google can't read prices from. A link that shows a blank grey square when someone shares it. None of that announces itself. The shop just does a little worse than it should, and you assume that's the market.

Start with a free leak audit

Send me your shop's address. I'll go through it from the outside, running automated checks and then actually shopping it on my phone, and send you back a plain-English list of what's leaking, including how to fix each one.

No call required, no obligation, and the fixes are yours whether or not we ever work together. If your shop is in good shape, I'll tell you that too. A short honest report is worth more to both of us than a padded one.

Send it over

Email me your store URL. That's the whole intake.

Email jordan@shoprunsitself.com

I read everything myself. Expect a reply within a couple of days. I drive a truck full time, so I work through this in the evenings.

If you'd rather not do it yourself

The Self-Running Business Install, $2,500 flat

30 days · handled over email · two calls if you want them · 50% up front

Everything lives in your accounts, under your logins. I don't hold anything hostage, and if you sell the business one day it all conveys with it. That's the point.

Deposits are invoiced directly once we've agreed the work. Reply to the audit and I'll send it. Read the agreement first if you'd rather know the terms before you talk to me.

Connected, $199/month

Optional, after an install. Cancel whenever, no notice period.

Most people in this space charge $2,000–10,000 a month for something like this. I think that's mostly old marketing agencies putting a new label on stale work. I'd rather charge little enough that you never have to think hard about keeping it.

What I'm not

Worth being blunt, so neither of us wastes a week:

Why me

I run seven of my own online businesses: a print-on-demand store, a 3D-printing shop with a production partner, a couple of content sites, a software toolkit. I'm not a consultant who read about this. I'm a seller with the same platforms, the same fees, and the same Sunday-night admin pile you have.

They mostly run themselves. Each one sends me a report every Monday and tells me when something breaks. That system, not a marketing theory, is the thing I'd be installing for you.

What I won't claim: that my shops made me rich. They're small and some are still early. What I can show you is that they run without me, which is a different claim and the only one I can actually back up. Ask me and I'll walk you through how any piece of it works.

Who this is for

Handmade, print-on-demand and small-batch brands doing roughly $8,000–30,000 a month, selling in more than one place, usually Etsy plus your own site, still run by one person, maybe two. That's the shop I understand, so that's the only kind I take on.

Get a free leak audit